Featured is a paid slot, not an editorial award

GEO Directory has two users. Practitioners use it to choose. Vendors use it to get found. Featured placement is how the second group pays, and it only works if the first group can still trust the sheet.

What featured means here

• The listing sits first in the catalog and on Compare
• The product still has to be a real AI-search tool
• Strengths and watchouts stay on the same card as everyone else

If you are submitting a tool, start with the public form. There is no self-serve account for launch. A listing request goes to the directory inbox. Featured is a conversation after the product clears review.

If you are choosing a tool, ignore the badge until the engines, price, and job fit. Profound, Otterly, and Scrunch can be featured and still be the wrong fit. That is the point of putting them on one sheet.