CompareHead to head
Frase vs Surfer
Frase starts at $39/mo billed yearly · $49/mo monthly. Surfer starts at $82/mo billed yearly. Engines included in tiers (paid add-ons excluded): 5 for Frase, 5 for Surfer. Prices verified on 2026-11-09 (Frase) and 2026-11-12 (Surfer).
| Fact | Frase | Surfer |
|---|---|---|
| Cheapest GEO-ready tier | $39/mo billed annually | $82/mo billed annually |
| Engines at entry tier | 2 | 5 |
| First paid tier | $39/mo billed yearly · $49/mo monthly | $82/mo billed yearly |
| Engines across tiers | 5 | 5 |
| Paid add-on engines | None | None |
| Built to | Optimize | Optimize |
| Free option | Trial only | Trial only |
| Methodology | undisclosed | real user-facing answers |
| Refresh cadence | daily | daily |
| Prices verified | 2026-11-09 | 2026-11-12 |
Choose Frase if…
Content teams who want AI-visibility tracking wired directly into content production and publishing.
- Full loop: research, draft, GEO score, publish to WordPress/Webflow/Sanity/Wix
- AI Visibility with daily tracking and 40+ country per-prompt targeting
- MCP server and CLI on every plan; SOC 2 Type II and GDPR published
Watch out: Starter tier tracks only 50 AI prompts on ChatGPT + Google AI
Choose Surfer if…
Content and SEO teams who want AI visibility tracking wired directly into content optimization.
- Scrapes real AI interfaces instead of sanitized APIs
- One prompt tracked across all 5 models per credit
- Full SEO content suite bundled in
Watch out: Discovery tier tracks zero AI prompts and Standard tracks ChatGPT only — full 5-engine coverage starts at Pro ($182/mo)
Engine coverage
| Engine | Frase | Surfer |
|---|---|---|
| ChatGPT | Included | Included |
| Google AI Overviews | Included | Included |
| Perplexity | Included | Included |
| Gemini | Included | Included |
| Claude | Included | — |
| Agentic surfaces (MCP) | Included | — |
| Google AI Mode | — | Included |
Frase pricing tiers
| Tier | List price | Volume | Engines |
|---|---|---|---|
| Starter | $39/mo billed yearly · $49/mo monthly (annual) | 50 AI Visibility prompts, 10 articles/mo | ChatGPT, Google AI Overviews |
| Professional | $103/mo billed yearly · $129/mo monthly (annual) | 200 AI Visibility prompts, 40 articles/mo | ChatGPT, Perplexity, Google AI Overviews |
| Scale | $239/mo billed yearly · $299/mo monthly (annual) | 500 AI Visibility prompts, 100 articles/mo | ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude |
| Enterprise | Custom — scoped to your org | custom limits | ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude |
Surfer pricing tiers
| Tier | List price | Volume | Engines |
|---|---|---|---|
| AI Search Analytics | $82/mo billed yearly (annual) | 50 prompts (daily refresh) | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini |
| Discovery | $49/mo billed yearly (annual) | 0 AI prompts (no AI tracking) | |
| Standard | $99/mo billed yearly (annual) | 25 prompts (weekly refresh) | ChatGPT |
| Pro | $182/mo billed yearly (annual) | 50 prompts (daily refresh) | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini |
| Peace of Mind | $299/mo billed yearly (annual) | 100 prompts (daily refresh) | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini |
| Enterprise | Custom | custom prompt quota | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini |
Every number on this page comes from the verified Frase and Surfer listings. Prices verified on 2026-11-09 (Frase) and 2026-11-12 (Surfer). Something changed? Tell us and we re-verify.