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Obi
AI Search Employee that runs inside Claude Code, Codex, Cursor or any terminal via CLI: ICP-based buyer-question tracking and missing-piece content, approval-gated.
- Best for
- Founders and GTM engineers who want an agent that does the AI search work in their own coding environment, not another dashboard.
- Cheapest GEO-ready plan
- Free
- Engines
- ChatGPT · Gemini · Google AI Overviews
Sign up yourself · Free plan: 10 questions on ChatGPT and Gemini, one scan a month, no card
+ Claude, Perplexity via paid add-ons
Loop coverage
Monitor
Yes
Diagnose
Yes
Recommend
Yes
Generate
Yes
Publish
Partial
Verify
Yes
Pricing verified on 2026-11-11. Features verified on 2026-11-11. Refresh cadence: weekly.
Strengths
- Runs in your coding agent (npm i -g @hireobi/cli): Claude Code, Codex, Cursor or any terminal
- ICP-based AI search: buyer questions rebuilt from sales calls, G2, Reddit and YouTube, scored by buyer impact
- Missing-piece content written in your voice, published only once you approve
Watchouts
- Free plan scans only once a month; Core pack scans weekly
- Claude (+$20/pack) and Perplexity (+$10/pack) are paid add-ons on Core packs
- Done-for-you AI Search Architecture starts at $9K per 90 days
- Signup page displayed a 'Stripe test mode' banner on 2026-11-11; plans and the free tier are open to self-serve sign-up
Fit and access
Small team (2–10) · Marketing team · Agency · Sign up yourself
Also: Optimize, Monitor
Pricing tiers
| Tier | Monthly eq. | Volume | Engines |
|---|---|---|---|
| Free | $0$0 — no card | 10 questions on ChatGPT and Gemini, one scan a month, top 3 priorities, runs in your coding agent | ChatGPT, Gemini |
| Core pack | $20$20/mo per pack | 25 questions per pack on ChatGPT, Gemini and Google AI Overviews, scanned every week; Claude +$20/pack, Perplexity +$10/pack | ChatGPT, Gemini, Google AI Overviews |
| AI Search Architecture | UndisclosedFrom $9K per 90 days | Done for you: every AI engine, Agent Search (coding agents and personal assistants), Reddit/reviews/journalists, MCP and API | Undisclosed |
Data features
- Share of voice
- Yes
- Sentiment
- Undisclosed
- Citation sources
- Yes
- Position in answer
- Yes
- Prompt-volume data
- Yes
- Fanout queries
- Undisclosed
- AI crawler/agent analytics
- Undisclosed
- Traffic/conversion attribution
- Undisclosed
- Hallucination detection
- Undisclosed
- Persona breakdown
- Undisclosed
- Shopping visibility
- Undisclosed
- Multi-country
- Undisclosed
- Multi-language
- Undisclosed
Action features and channels
- Recommendations
- Yes
- Content generation
- Yes
- Blog writing
- Yes
- Optimization scoring
- Yes
- Auto-publish
- No
- Workflow builder
- No
- Outreach drafts
- Undisclosed
- Yes
- Quora
- Undisclosed
- YouTube
- Yes
- Connects to AI agents
- Yes
Integrations, compliance, methodology
- WordPress
- No
- Webflow
- No
- GA4
- No
- Google Search Console
- Yes
- Slack
- No
- API
- Yes
- MCP
- Yes
White-label: No. Classic SEO suite: No. Methodology: undisclosed.
SOC 2: No. HIPAA: No. GDPR: No.
Compare head-to-head
- Obi vs Otterly AI — verified entry prices, engines and watchouts on both sides.
- Obi vs Peec AI — verified entry prices, engines and watchouts on both sides.
Changelog
- 2026-11-12 Free tier confirmed on the rendered hireobi.com/pricing page 2026-11-12 and by the owner: $0 with 10 questions on ChatGPT and Gemini, one scan a month. It is the entry price (GEO tracking included); first paid step is the $20/mo Core pack, with Claude +$20 and Perplexity +$10 per pack as add-ons.
- 2026-11-11 Access corrected again the same day on the owner's explicit instruction: there is no invite gate and a freemium tier exists - access set back to self_serve. The earlier 'private alpha' wording on the signup page was a page claim, not the effective access rule; the Stripe test-mode banner observation stays in watchouts as a dated checkout fact. Same instruction: solo founder removed from fit.
- 2026-11-11 Access corrected same day: the public site reads self-serve, but the rendered signup page (agent.heysurface.com/signup) states 'Private alpha: continue with your invited Google Workspace account' and shows a Stripe test-mode banner - access set to invite_only, not self_serve. Add-on label corrected directory-wide from 'metered' to 'paid': Claude +$20/pack and Perplexity +$10/pack are fixed per-pack fees per pricing.md, not usage-metered.
- 2026-11-11 Heysurface rebrands to Obi (hireobi.com, verified public on the rendered site 2026-11-11): repositioned as AI Search Employee running in Claude Code, Codex, Cursor or any terminal via CLI (npm i -g @hireobi/cli). New pricing read on the rendered pricing page: Free $0 (10 questions on ChatGPT and Gemini, one scan a month), Core pack $20/mo per pack (25 questions on ChatGPT, Gemini and Google AI Overviews, weekly scans; Claude +$20/pack, Perplexity +$10/pack), AI Search Architecture from $9K per 90 days (done for you, every engine, Agent Search, MCP and API). Former Heysurface Autopilot $50/mo plan retired. /tools/heysurface URLs 301 to /tools/obi.
- 2026-11-09 Re-verified 2026-11-09 (as Heysurface): pricing probe confirmed every tracked price on the vendor pricing page.